Lena Cavusoglu

Lena Cavusoglu is an Assistant Professor of Marketing at Pacific University, teaching undergraduate and graduate courses in marketing. Her work spans foundational topics like Principles of Marketing and Marketing Research to specialized areas such as Social Media Marketing, Digital Marketing, and Sports Marketing.

• Education:
  • Ph.D. in Business Administration, Izmir University of Economics, Turkey
  • MBA in International Business, Georgia State University, USA
  • Masters in Strategic Design, Politecnico di Milano, Italy
  • BA in Public Relations and Advertising, Izmir University of Economics, Turkey

Her research focuses on Diversity, Equity, and Inclusion (DEI) in marketing, particularly within creative industries like media, entertainment, and fashion. She investigates barriers faced by marginalized communities and advocates for equitable marketing practices. Her methodological orientation includes qualitative research, netnography, and ethnography, emphasizing experiential and cultural dimensions of consumption.

Dr. Cavusoglu has published in top-tier journals such as European Journal of Marketing, Journal of Consumer Behavior, and Journal of Consumer Marketing, with recent work on phygital methods and social credibility in digital platforms. She has received multiple awards, including the Story-Dondero Politics and the Economy Grant and the Kate Garrison 'Overcoming the Odds' Award.

• Scientific Awards:
  • Best Consumer Culture Theory Competitive Paper Runners-Up Award (2024)
  • Story-Dondero Politics and the Economy Grant ($2,000, 2024)
  • Kate Garrison 'Overcoming the Odds' Award (2024)
  • Faculty Development Grant ($3,000, 2024)
  • Best Film Award, Association for Consumer Research (2023)
  • Nominee for Best Ph.D. Student Award, AIB US Southeast Conference (2015)

Dr. Cavusoglu has collaborated with institutions globally as a visiting professor and led projects with brands like Panasonic and Barilla Italia, focusing on communication strategies, market expansion, and experience design. Her research bridges academic rigor with practical applications in digital marketing and transformative consumer studies.