معرفی
Elicia John is an Assistant Professor of Marketing at American University. Her research focuses on behavioral interventions, public policy analysis, and strategies to enhance consumer well-being and economic mobility. She employs mixed methods, combining quantitative analysis with behavioral experiments.
Education:
- PhD and MS in Management (Behavioral Marketing and Decision Making) - UCLA
- Master in Public Policy - Harvard University
- Bachelor of Science in Engineering - University of Maryland, College Park
Experience: With over 10 years of experience as a data scientist and technology analyst, Elicia has supported public, private, and non-profit organizations in leveraging advanced analytics to improve operations and inform policy decisions.
Teaching: Courses include MKTG-250 Marketing & Business for Communication and MKTG-300 Principles of Marketing in upcoming semesters.
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