Yewon Kim

Yewon Kim is Assistant Professor of Marketing at Stanford GSB, researching sustainability in consumer goods markets and information barriers in developing economies.

Education:

• PhD in Marketing, University of Chicago
• MS in Marketing, Seoul National University
• BA in Art History, Washington University

Research: Combines field experiments with empirical analysis to study voluntary sustainability labeling, policy impacts on consumer behavior, and retention under imperfect information. Current projects examine electric vehicle adoption in Bangladesh and food waste reduction interventions.

Teaching: Leads Marketing Management (MKTG 240) and Empirical Analysis of Dynamic Decision Contexts (MKTG 645).

Leadership: Chaired inaugural Marketing for Environmental Sustainability Conference (2023).