معرفی
Youngseon Kim serves as a Professor of Marketing at Central Connecticut State University, where she contributes to academic programs through teaching and research in consumer behavior and brand marketing. Her office is located in the R.C. Vance Academic Center, Room 429.
Her educational background spans multiple disciplines:
- Doctor of Philosophy (PhD) in Marketing, University of Texas at San Antonio (2012)
- Master of Arts (MA) in Advertising, University of Texas at Austin
- Bachelor of Arts (BA) in English Language and Literature, Sungkyunkwan University, Seoul, South Korea
Professor Kim's research focuses on consumer decision-making processes and strategic brand development, as evidenced by her teaching of courses including Consumer Behavior (MKT305), Brand Marketing (MKT360), Strategic Brand Marketing (MKT560), and Graduate Seminar in Marketing (MKT550). Her interdisciplinary background bridges humanities and business disciplines, informing her approach to marketing education.
No scientific awards are documented in the available information.
She advises marketing students and contributes to curriculum development within the Marketing Department, though specific grant activities or funded research projects are not detailed in current records. Her position reflects a full-time academic appointment with responsibilities spanning undergraduate and graduate education.
