WooJin Kim

WooJin Kim serves as an Assistant Professor in the Department of Advertising, Public Relations and Design at the University of Colorado Boulder, where his research bridges artificial intelligence and marketing to examine consumer responses to emerging advertising technologies.

Education:

• Ph.D. in Communications and Media, University of Illinois at Urbana-Champaign
• Master of Arts in Advertising, University of Texas at Austin
• Bachelor of Arts in Mass Communication, Sungkyunkwan University

Dr. Kim's research program critically investigates how AI-driven advertising mechanisms—including chatbots, personalized ad systems, and virtual influencers—reshape consumer psychology and decision-making processes. His parallel focus on AI for social impact explores behavioral interventions for sustainable consumption, public health campaigns, and cybersecurity awareness through algorithmic design. This dual-track approach integrates computational advertising, behavioral science, and ethical technology deployment.

Scientific Awards:

• No awards documented in source materials

Advising and Grants:

• Student advising details unavailable in provided information
• No research grants explicitly referenced