معرفی
Dr. Jung-Sook Lee is a Professor in the Department of Mass Communication within Towson University's College of Fine Arts and Communication. She joined the university in 1994 as an assistant professor and served as department chair from 2016 to 2023, bringing professional experience in consumer research and international advertising from South Korea and the U.S.
Her educational background includes:
- Ph.D. from the University of Wisconsin-Madison (1994)
- M.S. from the University of Illinois, Urbana-Champaign (1987)
Dr. Lee's research centers on advertising's societal implications, with expertise in food advertising and obesity, racial disparities in food marketing, celebrity/social media influencer effects, consumer behavior, and sustainability communication. Her work appears in the Journal of Advertising, Journal of Marketing Communications, and International Journal of Advertising.
Analysis of her 2016-2024 publications reveals consistent exploration of psychological mechanisms (parasocial relationships, congruence, perceived authenticity) within advertising contexts, addressing critical societal issues like racial disparities and sustainable consumption across digital and traditional media platforms.
Scientific Awards:
No awards are documented in the provided text.
Dr. Lee has significantly contributed to Towson University through departmental leadership and curriculum development. She teaches core advertising courses including Principles of Advertising, Advertising Media Planning, Copywriting, International Advertising, and Advertising Campaigns. While specific grant details are absent, her sustained publication record demonstrates continuous research engagement.
No laboratory affiliations or research team structures are referenced in the source material.
