معرفی
Min Jung Kim is an Associate Professor in the Department of Management & Marketing at Manhattan University. Her research focuses on consumer behavior, financial decision-making, and marketing strategy, with particular emphasis on budgeting processes, logo design psychology, and cultural differences in marketing.
Education:
- Ph.D. in Marketing, Texas A&M University
- M.Sc. in Business Administration, Yonsei University, Korea
- B.Sc. in Urban Planning and Engineering, Yonsei University, Korea
Kim's peer-reviewed work explores topics such as consumer financial behavior, self-control mechanisms, and brand identity dynamics. Her research integrates behavioral economics and cognitive psychology to understand decision-making in marketing contexts, particularly around savings behavior and gift card preferences.
Scientific Awards:
- Manhattan College Summer Research Grant
- Outstanding Doctoral Student Teaching Award, Mays Business School
- Texas A&M Regent’s Fellowship
- Yonsei School of Business Graduate Fellowship
She serves on the editorial board of the Asia Marketing Journal and is active in professional organizations including the American Marketing Association and the Society for Consumer Psychology. Kim has received multiple travel grants and fellowships to support her doctoral research and conference presentations.
