معرفی
Kyoungmi (Kate) Kim is an Associate Professor in the Department of Marketing and Supply Chain Management at the University of Wisconsin-Eau Claire College of Business. Her work bridges marketing analytics, consumer behavior, and supply chain integration, with additional focus on corporate social responsibility and smart technology adoption.
Her research explores diverse topics such as consumer packaged goods adoption, CEO leadership dynamics in CSR, smart object perception, and service robot applications, reflecting a career-long commitment to understanding market behavior through quantitative and qualitative lenses. Articles like Segmenting Customer Adoption of New Consumer Packaged Goods Using Latent Growth Curve Modeling (2024) and CEO's Childhood Experience of Natural Disaster and CSR Activities (2023) highlight methodological rigor and societal relevance.
Scientific recognition includes:
- Culture of Caring Award (2024)
- Chuck Tomkovick Teaching Excellence Award (2019)
- Beta Gamma Sigma Outstanding Professor Award (2019)
- Award for Excellence, Journal of Consumer Marketing (2016)
