معرفی
William J. Rowe is an Associate Professor in the Department of Marketing & Supply Chain Management at the College of Business, East Carolina University, where he has been a faculty member since 2010. He teaches courses in Professional Selling and Channels of Distribution, with a focus on innovative and disruptive technologies in supply chains.
- Institution: East Carolina University
- School: College of Business
- Department: Department of Marketing & Supply Chain Management
- Office: 3203D Bate Building, Greenville, NC
- Contact: rowew@ecu.edu | 252-737-4342
Dr. Rowe earned his Ph.D. in Business Administration (Marketing) from the University of Kentucky’s Gatton College of Business and Economics. He also holds a Bachelor of Business Administration and a Master of Business Administration from Marshall University.
His research focuses on enhancing efficiency in business-to-business buyer-seller relationships and the application of blockchain and digital technologies in supply chain performance. He actively collaborates with manufacturing and consumer goods firms, contributing to both academic and practical advancements.
His recent publications reflect a strong trend in digital transformation, blockchain integration, and pedagogical innovation in marketing and supply chain education. Key themes include technology adoption, smart contracts, experiential learning, and the reconfiguration of distribution channels in the digital era.
Dr. Rowe has been recognized for his teaching excellence and student mentorship:
- Faculty Marshal, selected by graduating seniors in marketing and supply chain management
- Nominee, East Carolina University Alumni Outstanding Teaching Award
- Nominee, Board of Governors Excellence in Teaching Award
He is deeply committed to student development, serving as faculty advisor to the East Carolina University chapter of the American Marketing Association and promoting real-world business applications through experiential learning. While no major research grants are mentioned, his extensive conference presentations and journal publications indicate active scholarly engagement. He consults with various industry partners, bridging academic research with practical business solutions.
Dr. Rowe does not appear to lead a formal research lab or large research team, but his collaborative work with businesses and students suggests an engaged, applied research environment.
