معرفی
William Rowe is an Associate Professor of Marketing and Supply Chain Management at the College of Business, East Carolina University, where he has taught since 2010. His roles include Director of the Bureau of Business Research and faculty advisor to the East Carolina University chapter of the American Marketing Association.
- Ph.D. in Business Administration (Marketing), University of Kentucky
- BBA and MBA, Marshall University
Dr. Rowe’s research focuses on creating efficiency in buyer-seller relationships within business-to-business transactions and the impact of blockchain and disruptive technologies on supply chain performance. He emphasizes innovative and disruptive technologies in his teaching, particularly in courses on Professional Selling and Channels of Distribution.
His work has been published in peer-reviewed journals such as Industrial Marketing Management, Journal of Marketing Channels, and Marketing Education Review. He has presented research at conferences including the Association of Consumer Research, Society for Marketing Advances, and AUBER.
- Faculty Marshal by graduating seniors
- Nominated for East Carolina University Alumni Outstanding Teaching Award
- Nominated for Board of Governors Excellence in Teaching Award
Dr. Rowe collaborates with manufacturing and consumer goods companies and advocates for experiential learning to bridge academic theory with real-world business applications.
