Qiong Wang

Qiong Wang is an Associate Professor of Marketing and Supply Chain Management at the University of Oklahoma’s Price College of Business, where she also serves as Director of the Marketing and Supply Chain Management program. Her research focuses on business-to-business relationships, supply chain disruptions, and marketing strategies. She holds a Ph.D. in Marketing from the University of Florida (2006), and earlier degrees from Wuhan University in China.

Key research areas include:

• Business-to-Business Exchanges
• Marketing Strategy
• Supply Chain Disruptions
• Retail Management
• Trust and Governance in Buyer-Supplier Relationships

Recent publications explore topics like contract framing’s impact on supplier learning (2025), navigating the 'echoverse' in multi-channel marketing (2024), and resolving recurrent disruptions through causal attribution (2022). Her work spans Marketing Science, Journal of Operations Management, and other top journals.

Awards & Recognition:

• 2020 Morris Butkin Memorial Professor of Excellence Award
• 2018 Mary Jo Johnson Master Teacher Award
• 2014 Harold E. Hackler Outstanding MBA Professor Award
• 2008 Emerald Literati Award

Grants & Funding includes a $1.9M federal grant for the 'Modern Frontier Studio' (EDA, 2023) and multiple seed grants addressing community integration and misinformation dynamics (2024).

Her teaching spans business disciplines with a focus on supply chain and marketing strategy. She mentors students through Price College’s extensive academic programs.