معرفی
Yanji Duan is an Assistant Professor in the Department of Marketing and Logistics at the University of North Florida. Specializing in Business, Marketing, and Operations and Supply Chain Management, their research focuses on blockchain technology's impact on supply chain transparency, consumer trust, sustainable sourcing, and carbon finance investment strategies. Duan’s work bridges theoretical frameworks like trust-commitment theory with practical applications in managerial decision-making and corporate governance.
Key research areas include advancing trust in buyer-seller relationships through blockchain, analyzing top management roles in responsible sourcing, and exploring how supply chain transparency influences consumer behavior and brand equity. Their studies often examine real-world applications such as carbon finance investments, supplier size dynamics, and healthcare supply chain innovations.
Since 2019, Duan has published extensively on supply chain transparency’s economic and ethical implications. Recent work in 2024-2025 highlights blockchain’s transformative role in enhancing consumer trust, optimizing carbon reporting, and mitigating supply chain disruptions. Notable contributions include studies on C-suite influence in purchasing decisions and the strategic benefits of disclosing supplier monitoring activities.
While no formal awards are listed, their peer-reviewed contributions span journals like Journal of Business Logistics, International Journal of Production Research, and IEEE Engineering Management Review. Research grants or advising details are not explicitly mentioned in the provided texts.
