معرفی
Reza Movarrei is a Postdoctoral Researcher at Aalto University's Department of Information and Service Management. His work focuses on consumer behavior, supply chain dynamics, and the intersection of technology with marketing strategies. He has conducted extensive research on topics including status consumption, gamification in prosumption, pandemic logistics, and supplier-buyer relationship management.
Research Highlights:
- Investigates how consumer traits influence intentions to use luxury VR products
- Analyzes pandemic-era consumer perceptions of home delivery services
- Explores supplier failure attribution mechanisms through buyer-supplier arbitrator perspectives
- Examines the paradox of retail buyers' consumer vs industrial purchasing behaviors
Awards & Recognition:
- Best Full Paper Award at British Academy of Management (2024)
- Best Paper in Operations, Logistics & Supply Chain Management Track (2024)
- Palkinto tai huomionosoitus tuotoksesta (2024)
Key Research Themes:
- Status signaling and luxury consumption patterns
- Gamification's role in consumer participation
- Supply chain resilience and risk management
- Crisis logistics during health emergencies
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