معرفی
Douglas Alan Amyx serves as a Professor in the Department of Marketing and Analysis at the College of Business, Louisiana Tech University, with office location COBB 218A and contact phone 318.257.2368.
His research focuses on four primary domains:
- Personal Selling methodologies and effectiveness
- Workplace Deviance including ethical violations and counterproductive behaviors
- Consumer Behavior patterns and decision-making processes
- Advertising strategies and campaign analysis
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