معرفی
Shannon Bichard serves as Professor and Chairperson of Advertising & Brand Strategy within Texas Tech University's College of Media & Communication. A dedicated faculty member since 2001, she actively contributes to teaching, research, and student mentorship while maintaining strong institutional commitment to Texas Tech.
Her educational foundation includes:
- Ph.D. in Communication from University of Florida (2001)
- M.A. in Communication from University of Central Florida (1997)
Dr. Bichard's research investigates social media impacts on society with special focus on underrepresented groups including children and older adults. Her methodological approach combines content analysis, survey research, and qualitative interviews to examine media framing, persuasion techniques, and user motivations. A distinctive aspect of her work involves annual Super Bowl advertisement analysis from multiple theoretical perspectives, connecting entertainment media with broader societal implications.
Publication trends from 2012-2020 reveal consistent exploration of advertising effectiveness across digital and traditional platforms. Her work spans political communication (Twitter's impact on leader-public relationships), global advertising (social issue framing), and consumer behavior (email promotional techniques), demonstrating interdisciplinary reach within communication studies while maintaining focus on media effects and representation.
Her scholarly recognition includes:
- Educator of the Year (10th District American Advertising Federation)
- TTU President's Excellence in Teaching Award
- CoMC Outstanding Research Award nomination
As faculty advisor for the National Student Advertising Competition Team (Bullet/Ad Team) since 2002, she provides intensive mentorship through annual real-world campaign development for national clients. This hands-on guidance extends to independent student projects aligned with career goals, reflecting her commitment to experiential learning in advertising education.
She leads the competitive Bullet/Ad Team within the College of Media & Communication, where student members develop comprehensive integrated marketing campaigns for actual corporate clients through the American Advertising Federation's National Student Advertising Competition framework.
