Kat Rezai Namaghi

Dr. Kat Rezai Namaghi is a Lecturer in Marketing at the Edinburgh Napier University Business School. She holds a PhD in Marketing & Consumer Research from the same institution and is a Fellow of the Higher Education Academy. Her research focuses on social media marketing’s impact on consumer behavior, particularly among millennials and teenage girls, with emphasis on gender dynamics and body image concerns. She has pioneered digital ethnographic methods to analyze consumer interactions with branded content.

Education: PhD (Marketing & Consumer Research, Edinburgh Napier University), CPD in Public Relations.

Research interests include ethical marketing practices, feminist perspectives in consumer research, and generational marketing strategies. She has co-authored studies on adolescent social media experiences and intergenerational perceptions of gender stereotypes in advertising.

Key contributions include the Employability Skills Programme (ESP), developed during the pandemic to enhance graduate workplace readiness through the Four Cs framework (Curiosity, Communication, Critical Thinking, Collaboration). She supervises doctoral research projects exploring topics like social media’s role in cosmetic surgery decisions and influencer burnout.

• Advancing Public Engagement: Delivers performance lectures at conferences to bridge academia and the public.
• Prior Professional Experience: Marketing roles in retail, PR, and campaign management.

Labs/Teams: Collaborates with interdisciplinary teams on projects funded by the Scottish Graduate School of Social Science, focusing on youth decision-making and influencer dynamics.