معرفی
Dr. Elaine Mercer-Jones is a Lecturer at the Business School, Edinburgh Napier University, specializing in hospitality, tourism, and marketing research. Her work explores historical narratives in hospitality, social media marketing, and ethical dimensions of consumer behavior.
- Current projects: Dounreay visitor center (2024-2025) and Strathpeffer Spa heritage study (2014-2017)
- Email: E.Mercer-Jones@napier.ac.uk
Research Interests span hospitality studies, tourism ethics, and social media dynamics. Her recent work examines nuclear site visitor narratives and teenage digital identity formation.
Academic Contributions include journal articles in Hospitality and Society and Arts Marketing, with topics ranging from archival silences in atomic advertising to food labeling as social marketing tools.
- Supervises PhD candidates in marketing, tourism, and gender studies
- Past collaborations include tourism entrepreneurship in Oman and Edinburgh cultural heritage projects
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