معرفی
Dr. Elaine Mercer-Jones is a Lecturer at Edinburgh Napier University’s Business School since 1999, specializing in marketing and social history. She holds MA, MSc, and PhD degrees from the University of Edinburgh. Her research focuses on the history of tourism, advertising, women in medicine, and critical marketing ethics. She leads modules including Marketing Ethics and Social Media Content Marketing, and oversees MSc Marketing programs.
- Education: MA, MSc, PhD (University of Edinburgh)
- Research Groups: Tourism Research Centre
- Themes: Health, Culture & Communities, Marketing Ethics
Her work bridges historical analysis and modern marketing, with notable projects like analyzing Dounreay’s nuclear visitor center narratives and investigating teenage girls’ social media experiences. She has published six historical crime novels and frequently lectures on topics including medical history and creative writing.
Grants: £2,715 (Royal Society of Edinburgh) for nuclear history research, £1,000 (Carnegie Trust) for spa history analysis.
Labs/Teams: Involved in interdisciplinary projects linking history, marketing, and gender studies.
