معرفی
Elaine Rust is a Senior Lecturer and Associate Head (Students) at the School of Strategy, Marketing and Innovation within the University of Portsmouth. She joined the institution in 2012 after a career in marketing spanning both private and public sectors. Her expertise lies in cultural events, place branding, and tourism policy, with a focus on small-town resilience post-pandemic and economic instability.
- PhD in Economic Geography, University of Southampton
- MSc in Managing Contemporary Global Issues, University of Winchester
Her research explores:
- Events-focused policy frameworks for urban and rural contexts
- Social media's role in building virtual event communities
- Mythmaking in festivals to enhance visitor authenticity
Article trends span cultural events, policy analysis, and place branding, with methodologies like case studies and empirical research. Notable contributions include her 2022 book chapter on urban event geographies and 2023 conference work on mythmaking.
- Postgraduate Fellow, Royal Geographical Society with IGB
- Member, British Academy of Management
- Diploma, Chartered Institute of Marketing
Elaine supervises doctoral students and collaborates on projects like the BaL Parent Learners Network Group, contributing to UN Sustainable Development Goals in education and community development. She actively engages in academic conferences and visiting lectureships.
