معرفی
Jeanette McDonald is an Assistant Professor of Marketing at IPAG Business School, where she serves as Program Manager for the MSc in International Marketing and International Marketing with Tourism and Events. She holds a PhD in Management (Marketing) from the University of Nice, Sophia Antipolis, an M.Sc in European Marketing and Tourism from Edinburgh Napier University, and a Bachelor’s degree in Hospitality (Tourism Management) from Edinburgh Napier University.
Education:
- 2015: Doctorate in Management (Ph.D) Specializing in Marketing, University of Nice, Sophia Antipolis
- 2006: M.Sc in European Marketing and Tourism, Edinburgh Napier University, Great Britain
- 1996: Bachelor’s degree (BA) Hospitality (Tourism Management), Edinburgh Napier University, Great Britain
Research Interests:
- Construction of tourist destination image and its influence on consumer behavior
- Ethical tourism
- Student and youth travel
Publications: Jeanette's research focuses on ethical considerations in destination image and youth travel behavior. Her work has been published in journals like Gestion 2000 and Question(s) de management, as well as presented at conferences such as the ADERSE Congress and the Sustainable Tourism Scientific Conference.
Teaching Areas:
- Strategic Marketing Management
- Tourism Marketing
- Marketing Research
- International Strategic Marketing
