معرفی
Dr. Shemroy Roberts ("Shem") is a Festival and Events Tutor and Associate Lecturer at Edinburgh Napier University's Business School, specializing in Tourism, Hospitality, and Events. Originally from Saint Vincent and the Grenadines, he holds a PhD in Tourism Studies from the same institution.
His research focuses on heritage tourism, slavery heritage museums, visitor engagement, and netnography, with particular expertise in UK slavery heritage attractions. He employs blended passive symbolic netnographic methodologies combining online interviews and digital content analysis.
Dr. Roberts actively contributes to academic governance through roles on Edinburgh Napier University's Festival Symposium Planning Committee, Equality/ Diversity/Inclusion Committee, and as Assistant Chief Examiner at the Caribbean Examinations Council. His work bridges academic research and practical applications in tourism policy development.
- Professional Memberships: Nordic Museum Research Network, Association for Netnographic Research, Tourism Research Centre
- Key Projects: Reconciling Slavery Heritage impacts in Edinburgh, Craigmillar Growers cultural diversity initiative
He has presented at major international conferences including ICOT2023, NETNOCON2023, and the Dark Tourism Research Symposium, receiving multiple early-career awards for his doctoral research on visitor engagement with slavery heritage sites.
