معرفی
Professor Jeffrey Lee is a faculty member at American University specializing in marketing within the Department of Marketing. He holds a doctorate in Business Administration in Marketing from Harvard Business School and a BS in Economics and Sociology from Duke University.
His research focuses on digital marketing dynamics, examining language patterns in social media, virality mechanisms in word-of-mouth communication, brand management strategies in digital environments, and influencer-driven brand perception shifts. Current projects investigate how consumer behavior is shaped by online social interactions and platform-specific linguistic cues.
Lee's scholarly contributions appear in the Sloan Management Review, Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research, with coverage in Modern Advertising, The Financial Times, and The Huffington Post. Prior academic appointments include faculty positions at MIT Sloan School of Management and NYU Shanghai.
He teaches MKTG-250: Marketing & Business for Communication across Spring and Summer 2025 terms, maintaining an active teaching schedule while conducting research. His professional interests extend to campus engagement, with the Katzen Arts Center noted as his favorite campus location, and he is currently reading Jerry Seinfeld's "Is This Anything?"
