معرفی
Dr. Daud Nayer is a Lecturer in Marketing at the University of Strathclyde's Department of Marketing (Strathclyde Business School). He completed his PhD (2018-2022) and MSc (2017-2018) at Strathclyde, followed by a BBA from the University of Lahore (2013-2017). His research integrates Transformative Service Research (TSR) with Base of the Pyramid (BoP) studies to explore how services can drive human development and economic growth in underserved communities. Key focus areas include platform-mediated trust, digital service interactions, and sharing economy dynamics in marginalized markets.
Teaching responsibilities include coordinating MSc modules such as Strategic Digital Marketing (MK837), Customer Led E-Marketing (MK989), and the Digital Transformative Project (MK813). Professional activities include panel participation at the Scottish PGR Day (2024) and involvement in teaching development programs like TALON (2024). He collaborated on a major project (2017-2022) investigating proactive strategies for managing service failures, emphasizing their dual impact on firm profitability and customer well-being.
Research outputs span peer-reviewed journals like Annals of Tourism Research and conference proceedings such as Frontiers in Service. His work aligns with UN Sustainable Development Goals, particularly poverty reduction and quality education. No awards are explicitly mentioned, but his contributions highlight impactful service research in vulnerable consumer contexts.
