معرفی
Dr. Jaylan Azer is a Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow, serving as Postgraduate Research Convenor and Quality Enhancement Officer. She holds a PhD from the University of Strathclyde and has over 15 years of professional experience in Retail Banking. Her research focuses on Services Marketing, AI, and digital engagement, published in journals like Journal of Service Research and Journal of Business Research. She leads projects with VisitScotland and the Outer Hebrides Tourism Community, emphasizing practical impact.
Research interests include customer engagement in digital contexts, visual modality engagement (VME), and human-machine interaction (HME). She is an Associate Editor of the International Journal of Quality and Service Sciences and actively involved in editorial boards of top marketing journals. Awards include the 2025 Excellence Award in Culinary Preservation and multiple reviewer recognitions.
Teaching focuses on marketing modules aligned with her research, recognized through a 2019 Above & Beyond Award nomination. She co-designed the School’s first fully online MSc in Marketing and contributed to AACSB reaccreditation efforts. Professional roles include External Examiner at UCL (2023–2027) and Senate membership at the University of Glasgow.
