معرفی
Dr. Reza Marvi is a Lecturer in Marketing and Strategy at Aston Business School, part of Aston University's College of Business and Social Sciences. He serves as the PhD lead for the Marketing and Strategy department. Previously, he was an Associate Lecturer at Middlesex Business School and has extensive experience in marketing consultancy in the UK and Iran. His research focuses on consumer behavior, customer engagement, and the customer experience within service contexts, with additional interests in emerging technologies and B2B branding.
Education: PhD in Marketing, MSc and BSc qualifications (exact fields unspecified).
Research Interests: Dr. Marvi's work explores multidisciplinary aspects of consumer behavior, including customer experience design, service innovation, and the impact of digital transformation. He has published widely in top journals like the British Journal of Management and European Journal of Marketing, emphasizing topics such as AI integration, sustainability, and global branding strategies. His recent work addresses trends in the metaverse, AI-human interaction, and digital transformation across industries.
Editorial Contributions: He serves as an editor for the International Journal of Contemporary Hospitality Management, reflecting his expertise in hospitality and tourism research.
Advising and Grants: As a PhD lead, he supervises research projects on consumer behavior and emerging technologies. His research agenda includes future studies on AI ethics, sustainable development goals, and B2B brand equity in global contexts.
Labs/Teams: Engaged in cross-disciplinary collaborations, particularly in digital transformation and customer experience innovation, as evidenced by his co-authored articles and editorial activities.
