معرفی
Brian J. Taillon is an Assistant Professor in the Department of Marketing and Supply Chain Management at the College of Business, East Carolina University. He joined the faculty in 2017 after completing his Ph.D. at New Mexico State University and has previously taught at The University of Akron and New Mexico State University. His academic work bridges marketing theory and practice, with a strong emphasis on experiential learning and student engagement.
His educational background includes:
- Ph.D. in Business Administration (Marketing), New Mexico State University, 2017
- M.B.A. in Strategic Marketing, The University of Akron, 2008
- B.S.B.A. in Marketing Management, Youngstown State University, 2005 (Summa Cum Laude)
- Study Abroad, Flinders University, Australia, 2004
Brian Taillon's research focuses on advertising, consumer behavior, branding, and marketing communications, with a particular interest in mental imagery and implied motion in advertising. His dissertation explored how visual techniques that suggest movement influence consumer responses such as involvement, memory, and persuasion. He integrates cognitive and perceptual elements into marketing strategy, contributing to both academic understanding and practical application in retail and digital environments.
His recent publications and presentations reflect a dual focus on marketing research and pedagogical innovation. Themes include self-service technologies, active learning, and career development in academia. These works demonstrate a commitment to advancing both marketing knowledge and teaching excellence.
His scientific awards and recognitions include:
- New Mexico State University, Glen Yoquelet Graduate Scholarship (2016)
- Society for Marketing Advances Doctoral Consortium Fellow (2015)
- Marketing Management Association Doctoral Consortium Fellow (2015)
- New Mexico State University, Glen Yoquelet Graduate Scholarship (2015)
- Marketing Management Association Doctoral Consortium Fellow (2014)
Brian Taillon is actively involved in mentoring students and has served as a faculty advisor for Enactus, Delta Sigma Pi, and various career development workshops. He has reviewed for journals such as the Journal of Business Ethics and the International Journal of Bank Marketing. His teaching philosophy emphasizes lifelong learning, experiential projects with local businesses, and creating an inclusive classroom environment. He has taught over 750 students across multiple delivery modes, including face-to-face, online, and hybrid formats.
He is a member of several professional organizations, including the American Marketing Association, American Academy of Advertising, Academy of Marketing Science, and Society for Marketing Advances. He has held leadership roles, including Vice Chair of Membership Insights and Analytics for the AMA Higher Education SIG and Chair of the AMA DocSIG.
