معرفی
Bart Claus is Associate Professor of Marketing at IÉSEG School of Management. He holds a Ph.D. in Business Economics from KU Leuven and serves as Academic Director for International Business programs. Research examines psychological ownership, risk compensation, and sharing economy dynamics.
Experimental studies investigate how product characteristics influence risk-taking behaviors, pricing perception biases, and psychological ownership mechanisms. Recognized with EMAC Best Paper nomination and AMA Doctoral Consortium fellowship. Teaching focuses on consumer psychology and behavioral research methods.
Industry collaborations include retail and automotive sectors, analyzing behavioral data to understand decision-making under uncertainty.
حوزههای پژوهشی
