Nico HEUVINCK

Professor Nico HEUVINCK is an Associate Professor at IÉSEG School of Management, specializing in Marketing. He serves as Academic Director and is a member of the LEM Research Lab. His academic journey includes a Ph.D. in Marketing from Ghent University (2013) and a Master in Business Administration from University College Ghent (2008). He has held roles as a Research Assistant and PhD student from 2008–2012.

Research focuses on Consumer Behavior, Attitude Theory, and Judgment and decision making, particularly in retail environments and ethical branding. Notable work includes studies on sensory marketing, brand authenticity, and the impact of recycled packaging.

He has received prestigious awards including the ANZMAC 2018 Best Paper Award and multiple recognitions from EMAC and EIASM. His teaching spans Market Research, Strategic Marketing, and Neuromarketing in IÉSEG’s Grande École programs.

Publications include peer-reviewed journals like Journal of Consumer Psychology and Journal of Business Ethics, alongside co-authoring Marketing Research with IBM SPSS Statistics (Routledge, 2016).