Tina TESSITORE

Tina TESSITORE is an Associate Professor of Marketing at the IÉSEG School of Management in France. Her research focuses on consumer behavior, marketing communications, consumer psychology, and public policy in marketing. She holds a Ph.D. in Applied Economic Sciences (2013) and a Master’s in Applied Economic Sciences (2009), both from Ghent University, Belgium.

Education:

• Ph.D. in Applied Economic Sciences, Ghent University (2013)
• M.Sc. in Applied Economic Sciences, Ghent University (2009)

Research Interests: Dr. TESSITORE explores how consumers interact with marketing strategies such as product placement, social media influence, and ethical advertising. Her work often employs experimental methods and real-world data to uncover insights into consumer decision-making and persuasion.

Key Research Trends: Her recent studies highlight topics like the impact of apologetic communication in email marketing, authenticity in influencer marketing, and the psychological effects of sensory cues (e.g., ASMR) in advertising. These themes reflect her focus on bridging theoretical consumer psychology with practical marketing applications.

Awards:

• Teaching Excellence Award (Master Program), IÉSEG School of Management (2019)
• Best Marketing Thesis, Ghent University (2009)

Teaching and Academic Roles: She teaches courses in Marketing Management, Data Insights, and Advanced Data Analysis at the undergraduate and graduate levels. Her contributions to the MSc in Digital Marketing and CRM include modules on brand communications and pricing strategies. She actively integrates her research into classroom examples, emphasizing real-world marketing challenges.