معرفی
Dr. Dharti Trivedi is an Assistant Professor of Marketing at St. Bonaventure University's School of Business. She integrates practical application and real-world examples into her teaching to bridge theory and practice. Prior to academia, she worked as a Graphic Designer and Head Copywriter at Tiger Advertising in India (2003–2008), followed by an MBA from the University of Notre Dame (2008) and a career as an Independent Marketing Consultant (2008–2013). She earned her Ph.D. in Marketing and Psychology from Kent State University in 2019.
Her research focuses on marketing strategies and consumer behavior, with a 2017 publication and three ongoing research projects. She emphasizes hands-on learning, blending marketing theory with creative problem-solving. Dr. Trivedi is also committed to community service, volunteering at a local garden supporting a food pantry.
Education:
- Ph.D., Marketing and Psychology, Kent State University, 2019
- M.B.A., University of Notre Dame, 2008
- M.F.A., Fibers, Savannah College of Art and Design, 2009
- B.F.A., Painting, University of Vadodara (India), 1999
Research Interests: Dr. Trivedi explores intersections of marketing, consumer psychology, and creative design. Her work often addresses how psychological principles inform brand management and marketing strategies. She prioritizes applied research that translates into actionable insights for educators and practitioners.
Grants & Advising: No grants or advisees listed. Her focus remains on classroom innovation and community engagement.
