معرفی
Dr. Adrienne Foos is a Professor in the Marketing Department at St. Bonaventure University's School of Business. Over the past decade, she has taught courses such as Marketing Research, Consumer Behavior, Digital and Social Media Marketing, and Marketing Strategy. Her expertise includes guest lecturing on advanced research methodologies like factor analysis and causal research design.
- Ph.D., Marketing, University of Manchester (U.K.), 2015
- M.B.A., Management and Leadership, Rochester Institute of Technology, 2010
- B.A., Philosophy, SUNY Geneseo, 2006
Her research focuses on consumer psychology, exploring meta-cognition, the impact of self-concept on brand attitudes, social media dynamics, and information processing. Dr. Foos has published experimental work in the Journal of Advertising and Studies in Higher Education, with manuscripts under review in Applied Marketing Analytics and Journal of Digital and Social Media Marketing. She has presented her findings at major conferences including the Association for Consumer Research, Academy of Marketing Science, and Society for Consumer Psychology.
Dr. Foos serves on the editorial review board of the European Journal of Marketing and reviews for publications such as the Journal of Consumer Psychology and Journal of Marketing Theory and Practice. She has also worked as a consultant for IBM. A native of Rochester, NY, she now resides on a small farm in Chautauqua, NY.
