معرفی
Lisa Farman is an Associate Professor in the Department of Strategic Communication at the Roy H Park School of Communications, Ithaca College, where she joined in 2014. She also serves as a Dana Teaching Fellow in the Center for Faculty Excellence, recognized for sustained contributions to pedagogy and scholarship, and participated in the inaugural Antiracism Institute cohort.
Education
- Ph.D. in Mass Communication, The University of North Carolina at Chapel Hill
- M.A. in Arts Journalism, Syracuse University
- B.A. in Journalism & Mass Communications, St. Bonaventure University
Research Interests
Dr. Farman's research bridges media effects, advertising, and technology with emphasis on digital platforms. Her dissertation examined behaviorally targeted Facebook ads, and her industry background informs investigations into influencer marketing efficacy and psychological impacts of social media advertising. She explores intersections of consumer behavior, algorithmic targeting, and campaign measurement in contemporary digital ecosystems.
Scientific Awards
- Outstanding Ph.D. Graduate Student Award
- Top Paper Award (4 times)
- Travel Grant (2 times)
- 2021 Teaching Ideas award
- 2021 Pendleton Pivot For Teaching Excellence award
- Dana Teaching Fellowship
- Induction into Phi Kappa Phi (2019)
Advising and Grants
Dr. Farman serves as faculty advisor for communication honor society Lambda Pi Eta. Her research has secured competitive funding including two conference travel grants, while her industry partnerships with brands like IBM and Florida's Natural Orange Juice provide applied research opportunities. She actively mentors students in campaign development and media analytics through the Integrated Marketing Communications Lab.
