معرفی
Yvette Sterbenk serves as Associate Professor of Strategic Communication at Ithaca College's Roy H. Park School of Communications, bringing over 20 years of professional expertise in event planning, promotions, marketing communications, media relations, and digital media management for non-profits and consumer brands since joining the institution in 2015.
Her academic credentials include a Master of Arts (2000) in Integrated Marketing Communication from Emerson College (Lambda Pi Eta honor society) and a Bachelor of Arts (1992) in Anthropology with French minor from Adelphi University, graduating with Honors in Liberal Arts.
Professor Sterbenk's research program critically examines corporate communication through three interconnected lenses: corporate activism addressing racial inequity and LGBTQ rights, innovative event planning pedagogy, and the ethical implications of femvertising in gender equality discourse. Her work consistently analyzes how organizations navigate social justice issues through strategic messaging while developing novel teaching methodologies for communication education.
Analysis of her recent publications reveals a cohesive trajectory examining corporate responses to societal challenges, with increasing focus on intersectional social justice issues and pedagogical innovation. Her scholarship bridges theoretical frameworks in framing analysis and postfeminist theory with practical applications in corporate communication strategy.
Her notable recognition includes:
- Runner-up for Journal of Advertising's 2020 Best Article Award for co-authored research on female empowerment campaigns
As an Accredited in Public Relations (APR) professional through PRSA, Professor Sterbenk integrates industry practice with academic scholarship, mentoring students through her dual expertise in corporate communication strategy and event management while contributing to accreditation standards in the field.
