معرفی
Kristie Byrum is an Associate Professor in the Department of Communication Studies, Media and Journalism at Bloomsburg University. She holds a PhD in Rhetorics, Communication and Information Design from Clemson University, alongside a BA in Journalism from Penn State University and an MA in Journalism from the University of South Carolina. Her research focuses on the intersection of communication and corporate social responsibility, particularly in strategic communications and online gaming brand ambassadorships.
Dr. Byrum boasts over 20 years of private-sector experience as a public relations counselor, agency owner, and corporate communications executive. She is a PRSA member since 1997, holds APR accreditation (renewed four times), and serves as co-chair of a national PRSA committee promoting communications integration in MBA programs. She also chairs the PRSA MBA Program Research Committee, evaluating curriculum outcomes in business administration programs nationwide.
Her professional roles include faculty advisor for Bloomsburg’s PRSSA chapter and active membership in PRSA’s Educators Academy. Formerly, she advised Clemson University’s PRSSA Chapter and belonged to PRSA’s Counselors Academy.
