Adrienne Hall-Phillips

Adrienne Hall-Phillips is an Associate Professor and Director of Undergraduate Programs at The Business School, Worcester Polytechnic Institute (WPI). She holds a Ph.D. in Consumer Behavior from Purdue University and a B.S. in Chemical Engineering from North Carolina A&T State University. Her research focuses on consumer behavior in technology-driven contexts, marketing strategies for social ventures, and the integration of social media into educational and entrepreneurial ecosystems. She emphasizes student-centered learning, leveraging technology and collaborative approaches to foster independent thinking and lifelong skills.

• Education:
• Ph.D., Consumer Behavior, Purdue University
• B.S., Chemical Engineering, North Carolina A&T State University

Her work explores how social media and digital tools shape consumer engagement with social causes, entrepreneurship, and sustainable practices. She has contributed to studies on hashtag activism, hybrid electric vehicle adoption in Saudi Arabia, and the cognitive factors influencing consumer decisions. She actively advises student projects and promotes inclusive education, as highlighted in her role in initiatives addressing unconscious bias in teamwork and diversity advocacy through organizations like The Links, Incorporated.