معرفی
Kellen Mrkva is an Assistant Professor in the Marketing Department at the Hankamer School of Business, Baylor University. His research focuses on consumer judgment and decision-making, behavioral insights, attention in digital consumer behavior, moral decision-making, and choice architecture (nudges and dark patterns).
- PhD in Psychology from the University of Colorado Boulder, Boulder, Colorado
- BA in Psychology from the University of Notre Dame, Notre Dame, Indiana
Mrkva's work examines how attention and choice architecture influence consumer decisions. He combines lab experiments with field experiments and A/B tests to study digital retail environments, ethical design, and societal impacts of behavioral interventions. His research spans topics like political campaign donations, environmental risk perception, and AI ethics.
His recent publications highlight trends in choice architecture, digital consumer behavior, and ethical technology design. Articles include field experiments on dark patterns, AI-driven indifference, and the replicability of psychological science.
