Cony Ho

Cony Ho is an Assistant Professor at Northern Arizona University in the Department of Management, Marketing, and Information Systems. With a focus on consumer behavior and organizational psychology, her research explores how workplace dynamics, political ideologies, and social connectivity influence decision-making and charitable actions.

• Academic Rank: Assistant Professor
• Department: Management, Marketing, and Information Systems
• Email: Cony.Ho@nau.edu

Research Interests include:

• Organizational psychology (voice behaviors, managerial endorsement)
• Consumer psychology (brand consumption, donation strategies)
• Political ideology effects (cognitive flexibility, game choice)
• Liver transplant research (hepatocellular carcinoma, post-transplant complications)

Recent publications demonstrate expertise in behavioral economics, charitable donation mechanisms, and cognitive processing. Articles like "Every voice has its bright and dark sides" and "Collective influence: How the collection mindset shapes consumer spending" highlight interdisciplinary connections between psychology and marketing.