Goedele KREKELS

Dr. Goedele KREKELS is an Assistant Professor at IÉSEG School of Management, specializing in Marketing. Her research focuses on individual differences, decision making, materialism, greed, luxury, and numerical processing. She holds a Ph.D. in Applied Economic Sciences from Ghent University (2015) and a Master’s in Communication Sciences from KU Leuven (2010).

She has held academic roles including post-doctoral research positions at HEC Lausanne (2016–2018) and Ghent University (2015–2016). Her work has been recognized with multiple awards, including two Best Paper awards at the Summer AMA Conference 2017 and a finalist position at the European Marketing Academy Conference 2012.

Her publications include studies on dispositional greed and contributions to encyclopedic works on personality and individual differences. Her research integrates behavioral economics and consumer psychology to explore complex decision-making processes.