معرفی
Dr. Elke Cabooter is an Associate Professor at IÉSEG School of Management specializing in marketing and consumer psychology. She holds a Ph.D. in Applied Economics from Ghent University and has professional experience as a Project Manager at Synovate Censydiam. Her research focuses on consumer behavior, survey methodology, and response styles.
Cabooter's research interests center on understanding psychological mechanisms in consumer decision-making, particularly in measurement methodologies, response biases, and cross-cultural survey design. Her work integrates behavioral science to examine how survey formats influence data quality and consumer judgments.
Her publications demonstrate consistent focus on methodological rigor in marketing research, exploring topics from scale design to cultural differences in response patterns. Recent work addresses sustainability behaviors and customer insights frameworks.
Dr. Cabooter teaches courses in Market Research at both undergraduate and graduate levels, covering topics from research methodology to pricing strategies in marketing.
