Merve Çerçi Sevgi

Merve Çerçi Sevgi is an Associate Professor at Marmara University's Faculty of Communication, Department of Public Relations and Publicity. She holds a Doctorate from Marmara University's Institute of Social Sciences (2014-2019), a Postgraduate degree from the same institution (2012-2014), and dual undergraduate degrees from İzmir University of Economics in Public Relations and Advertising (2006-2011) and Psychology (2007-2011).

• Academic Positions: Associate Professor (2022-Continues), Assistant Professor (2022), Research Assistant PhD (2012-2022)
• Research Areas: Advertising, Consumer Behavior, Social Psychology, Abnormal Consumption Behavior, Public Relations

Her research focuses on consumer decision-making, digital marketing, and the psychological impact of advertising. She has published extensively on topics such as planned obsolescence, ASMR in advertising, nostalgia marketing, and crisis-related consumption patterns during the COVID-19 pandemic. Her work bridges marketing theory with behavioral psychology, emphasizing cultural and ethical dimensions.

Scientific recognitions include a TUBITAK Domestic Doctoral Scholarship (2014-2018). She has authored books on abnormal consumer behaviors and contributed to academic journals and conferences globally since 2013. Her citations and H-index reflect her growing influence in social sciences and digital communication.

• Scientific Awards: TUBITAK Domestic Doctoral Scholarship (2014-2018)
• Leadership: Assistant Editor/Section Editor at Marmara Communication Journal (2021-2025)