Burçe Akcan

Assoc. Prof. Dr. Burçe Akcan is an active faculty member in the Communication and Design Program at Başkent University, specializing in advertising and digital media. With a PhD in Advertising from Selcuk University (2018), she has established herself as a prominent researcher in contemporary advertising practices, digital marketing, and consumer behavior.

Dr. Akcan's educational background includes:

• PhD in Advertising, Selcuk University (2018)
• Master's Degree in Public Relations and Publicity, Başkent University (2014)
• Bachelor's Degree in Public Relations and Advertising, Atılım University (2011)

Her research interests span advertising, digital marketing, social media communication, consumer behavior, branding, public relations, and gender studies. Dr. Akcan has made significant contributions to understanding how digital platforms transform advertising practices, with particular focus on in-game advertising, social media marketing, and the intersection of artificial intelligence with consumer behavior. Her work often examines how advertising both reflects and shapes cultural values, particularly regarding gender representation and sustainable consumption.

Analysis of Dr. Akcan's recent publications reveals a strong trend toward examining the intersection of digital technologies and advertising. Her work spans multiple domains including social media communication during disasters, AI applications in fashion e-commerce, femvertising, and in-game advertising. A notable pattern is her examination of how advertising both reflects and influences cultural narratives, particularly regarding gender, sustainability, and consumer psychology in digital environments.

Dr. Akcan serves on multiple editorial boards and as a reviewer for various academic journals including Kritik İletişim Çalışmaları, SDÜ İfade Dergisi, and Turkish Online Journal of Design Art and Communication. Her academic service demonstrates her commitment to advancing scholarship in communication and advertising studies.

She teaches courses including Marketing, Advertising Campaigns I, Advertising Applications, Brand Creation, Advertising Campaigns II, and Introduction to Advertising, reflecting her comprehensive expertise across the advertising curriculum.