معرفی
Dr. Merve TURKMEN BARUTCU is a Lecturer at the Department of Business Administration Communication within the Faculty of Business Administration at Sakarya University. Her research focuses on consumer behavior, marketing strategies, digital transformation, and post-pandemic business dynamics. She has authored/co-authored multiple books including YENİ NORMALDE TÜKETİCİ DAVRANIŞLARI (2022) and Covid-19 Pandemisinde İşletme Yönetiminin Dönüşümü (2021), reflecting her expertise in contemporary marketing and business challenges.
Her academic contributions include over 15 peer-reviewed articles in indexed journals such as BRITISH FOOD JOURNAL, exploring topics like technology adoption models, anti-consumption behaviors in food industries, and cultural dimensions influencing online shopping. Notable awards include the Best Paper Award from Charles Institute of European Studies (2018).
Dr. TURKMEN BARUTCU teaches courses including Introduction to Business Administration, Digital Marketing, and Public Relations, emphasizing practical skills in modern business environments. Her research bridges theoretical frameworks with real-world applications, particularly in digital marketing and social media analytics.
