معرفی
Assoc. Prof. Dr. Yusuf ARSLAN is an academic affiliated with the Faculty of Business Administration at Sakarya University, specifically within the Department of Business Administration Communication. He holds the academic rank of Associate Professor and specializes in areas such as consumer behavior, marketing strategy, and food industry trends. His research often intersects with social media analytics, brand equity, and pandemic-related consumption patterns.
Prof. ARSLAN has published extensively in peer-reviewed journals, including studies on organic food perception, cycling policy implications from social media data, and pandemic-driven shifts in food consumption. Notable works include analyses of Turkish consumers' responses to corporate social responsibility messages and investigations into anti-consumption tendencies in the food sector.
His work spans both theoretical and applied research, with contributions to edited volumes like Improving Marketing Strategies for Private Label Products and chapters in global publications. He actively participates in academic governance roles, including editorial board memberships for journals such as British Food Journal and Business and Economics Research Journal.
Prof. ARSLAN’s teaching focuses on graduate and undergraduate courses in research methodologies, consumer behavior, and marketing. He has advised numerous studies on topics ranging from functional food trust dynamics to the role of religiosity in brand equity. His research has earned recognition, including the 4th International Young Researchers Student Congress Best Presentation Award.
