معرفی
Prof. Dr. Sima NART is a faculty member at Sakarya University, specifically within the Department of Business Administration at the Faculty of Business Administration. Her academic rank is Professor, and she holds a full-time position. She teaches courses such as Consumer Psychology, Strategic Marketing, Marketing Management, and Research Methods. Her research focuses on consumer behavior, sustainability, marketing strategies, organizational behavior, and digital marketing.
Education: While explicit details are not provided, her academic role and publications suggest advanced degrees in Business Administration or Marketing.
Research Interests: Prof. NART’s work spans consumer behavior analysis, green marketing practices, organizational dynamics, and the impact of digital technologies on consumer decisions. Her recent studies include the role of anthropomorphism in product preference, greenwashing effects, and sustainability-linked consumer values.
Publications: Over 50 peer-reviewed articles in journals such as Business Strategy and the Environment, Current Psychology, and Economics. Key themes include consumer engagement, organizational silence, and strategic marketing. Recent trends emphasize sustainability and pandemic impacts on consumption.
Awards: Recipient of the TÜBİTAK Postdoctoral Research Scholarship (2008) and multiple Best Paper Awards for her contributions to consumer behavior and marketing research.
Advising & Grants: Supervised over a dozen master’s theses, including studies on consumer loyalty, organizational justice, and digital marketing. Active in grant-funded research projects focusing on SME competitiveness and marketing strategies.
Labs/Teams: Collaborates with interdisciplinary teams on sustainability initiatives and consumer behavior studies. Engaged in editorial roles for journals like Management and Economics Research Journal.
