معرفی
Assoc. Prof. Dr. Semih OKUTAN is affiliated with the Faculty of Business Administration at Sakarya University, where he holds the position of Associate Professor in the Department of Business Administration. His primary research interests include consumer behavior, digital marketing, mobile marketing strategies, corporate social responsibility (CSR), and marketing communication. He has extensively published in peer-reviewed journals and authored/co-authored several books on marketing topics such as mobile marketing, service marketing, and digital transformation.
Prof. OKUTAN teaches courses including Mobile Marketing, Social Media Marketing, Service Marketing, and International Marketing. His research explores themes like consumer perception of organic food, the role of digital games in education, and the evolution of CSR practices in developing countries. Notable works include analyzing award-winning CSR projects in Turkey and studying factors influencing consumer willingness to purchase functional foods.
His academic contributions span over 20 years, with publications in journals like the British Food Journal and Turkish Journal of Business Ethics. He has also presented at numerous national and international conferences, focusing on topics such as permission marketing in mobile platforms and the impact of location-based marketing activities.
Prof. OKUTAN’s work emphasizes bridging theoretical marketing concepts with practical applications, particularly in digital and mobile domains. His current research trends highlight the intersection of technology adoption, consumer behavior analysis, and sustainable business practices.
