Frank Huber

Univ.-Prof. Dr. Frank Huber is a Professor of Marketing Analytics at Johannes Gutenberg University Mainz, leading the Chair of Marketing Analytics within the Faculty of Law and Economics. He specializes in areas such as consumer behavior, digital marketing, behavioral economics, and market research. His research explores topics like psychological ownership in mobile apps, pricing strategies in voice commerce, and the impact of packaging design on consumer perception.

Prof. Huber actively supervises master's theses and doctoral candidates, including Tatjana Heiser, Jacqueline Veith, and Laura-Sophie Grunert. He collaborates with institutions like the Federal Statistical Office and KPMG, integrating practical insights into academic research. His work has been presented at prestigious conferences such as the European Marketing Academy (EMAC) and the American Marketing Association (AMA) Summer Conference.

He has published several books, including recent works on mobile app marketing and behavioral pricing in voice commerce. His team also organizes academic events, guest lectures, and collaborates internationally, such as presenting at the Warsaw School of Economics.