Stephanie Huber

Prof. Stephanie Huber is a Professor in the Wirtschaftspsychologie program at HFT Stuttgart. Her academic career includes roles as Senior Consultant and Consultant at 2HMforum in Mainz, followed by a PhD in Marketing at Johannes Gutenberg-Universität Mainz. Her research focuses on consumer psychology, brand management, user experience, and market research with emphasis on digital transformation, sustainability, and urban development. She leads the Wirtschaftspsychologisches Labor and actively contributes to projects like iCity (urban mobility solutions) and HFTmobil (emissions-free campus mobility). Her work bridges psychological insights with practical business challenges, addressing topics like influencer credibility, virtual reality applications in tourism, and energy-efficient urban renewal.

Education includes a degree from Universität Mannheim and Éole Supérieure de Commerce de Montpellier. Key research projects include analyzing emotional urban hotspots in Stuttgart, promoting sustainable behavior through social norms, and studying energy refurbishment communication strategies. Professional memberships include the American Marketing Association and the Gesellschaft für angewandte Wirtschaftspsychologie (GWPs).

Her publications span influential topics in consumer behavior, technology adoption, and urban sustainability. Notable awards include recognition for her 2004 dissertation on brand choice behavior. Current initiatives focus on integrating psychological principles into smart city concepts and digital marketing strategies.