Luciano Barin Cruz is a Full Professor in the Department of Management at HEC Montréal, specializing in Corporate Social Responsibility (CSR), Sustainable Development, and Social Innovation. He serves as Director of the Sustainable Transition Department and co-founder of the IDEOS division. His research focuses on institutionalization of socially oriented organizations, social impact measurement, and critical performativity. Education: PhD in Management Science, Federal University of Rio Grande do Sul (Brazil) Doctorate in Management Sciences, Jean Moulin Lyon III University (France) Master's in Administration, Federal University of Rio Grande do Sul Research Interests: Explores the intersection of organizational practices and societal impact, particularly in contexts of poverty and institutional conflict. Current projects analyze stakeholder engagement strategies, CSR effectiveness in crises, and hybrid organizational sustainability. Teaching & Leadership: Teaches courses on Ethics, Social Responsibility, and Sustainability. Led 10+ student projects on social entrepreneurship, sustainable business models, and CSR integration. Appointed to Centraide's Board of Directors in 2024 to advance poverty reduction initiatives. Key Achievements: Co-founder of IDEOS, fostering innovation in social impact research Published in top-tier journals like Journal of Business Venturing and Academy of Management Review Recipient of multiple Academy of Management awards (2023)







