Helena Rodrigues is an Assistant Professor specializing in Marketing and Tourism at Iscte. With a PhD in Management from ISCTE-IUL, her research explores medical/wellness tourism, service quality, and digital marketing applications. Professional experience includes: Global asset management banking Pharmaceutical marketing Her teaching portfolio includes Tourism Marketing, Communication Techniques, and specialized courses in Shopping Tourism and Luxury Retail Management. Research has been cited in Web of Science (575), Scopus (751), and Google Scholar (1,586).
TC Melewar is a Professor of Marketing & Strategy at Middlesex University (since 2013), previously holding professorial roles at Brunel University and Zurich University of Applied Sciences. He specializes in corporate branding, identity, and reputation management, with over 150 refereed journal articles and 15 books. His research focuses on cross-cultural marketing, hospitality management, and sensory brand experiences. He teaches courses such as International Marketing and Cross-Cultural Marketing and Communications. Education: PhD from Loughborough University of Technology MBA from Cleveland State University, USA BSc (Business) from Indiana University, Bloomington, USA Research Interests: Corporate Identity Management, Brand Experience, Sensory Branding, Cross-Cultural Marketing, Hospitality Industry Dynamics . His work bridges theoretical frameworks with practical applications, emphasizing employee perceptions and consumer behavior in diverse sectors. Recent Articles: Explore themes like corporate identity in retail/hospitality, celebrity endorsement effects, and sensory marketing frameworks. Key contributions include studies on Michelin-starred restaurant staff dynamics and digital platform impacts on brand favorability. Awards: Honorary Fellow by the Academy of Marketing (2016). Advising & Grants: Supervised 30+ PhD students. Actively contributes to external examinations (e.g., University of East Anglia, 2024) and collaborates globally, including in Russia, Indonesia, and Malaysia. Labs/Teams: Engaged in interdisciplinary research groups focusing on branding, tourism, and digital marketing strategies at Middlesex University.
Olena Rudna is a University Lecturer at the MT School of Management, New Jersey Institute of Technology (NJIT). She holds a Ph.D. in Management from Rutgers University-Newark (2021), an MBA from Fairleigh Dickinson University (2013), and additional MBAs from Rutgers University (2009) and a B.S. in Library Science from the State Academy of Culture (2002). Her research focuses on supply chain analytics, fashion industry trends, social media impact analysis, and quantitative methods in business decision-making. Teaching includes courses such as Business Operations Management & Analytics (OM 375) and Quantitative Analysis Applications for Business (MGMT 116). She has developed educational tools like the FloraPark simulation game to teach supply chain collaboration and evaluated Tableau’s effectiveness in analytics education. Her work bridges academic theory and practical industry challenges, particularly in leveraging social media data for trend forecasting. Rudna’s contributions include exploring social media’s role in fashion trend prediction and designing interactive learning environments for supply chain education. She actively contributes to NJIT’s academic community through course development and research in operational management.
Dr. Sven Kuenzel is a Professor (Reader) in Marketing at the University of Greenwich Business School, leading the Centre for Communication and Consumption Research (C3ORE) and serving as Research Co-coordinator for the Marketing, Events and Tourism Department. Prior to academia, he worked as a strategic management consultant for major corporations like House of Fraser and Procter & Gamble. His research focuses on consumer behavior, brand management, service recovery, and tourism, with a particular interest in attachment theory and social bonds in marketing contexts. He has published widely on topics ranging from crisis communication during pandemics to global brand launches and employee loyalty strategies. Key contributions include studies on audience engagement during global disruptions, the psychological underpinnings of tourism experiences, and the application of marketing principles to complex industries like hedge funds and hospitality. Dr. Kuenzel’s work bridges academic rigor and industry relevance, reflecting his dual background in consulting and research.
Dr Sarah-Louise Mitchell is a Senior Lecturer in Marketing at Oxford Brookes Business School , holding a PhD (2016) from Henley Business School, an MBA (1993) from London Business School, and a BA (Hons) in Economics (1988) from Exeter University. Her academic journey combines extensive industry experience in consumer goods and nonprofit sectors. Education PhD in Marketing, Henley Business School (2016) MBA, London Business School (1993) BA (Hons) Economics, Exeter University (1988) Research Focus Her work examines charity collaborations , brand storytelling , and strategies to attract young volunteers . She explores how metaphors shape charity brand perception and the role of strategic communication in nonprofit service delivery. Her research bridges academic theory with practical applications through events connecting academics and charity managers. Academic Impact Recent publications (2024) address social impact frameworks, avenger philanthropy models, and collective volunteering dynamics. These build on her earlier work analyzing nonprofit service disintermediation, volunteer decision-making, and brand lifecycle theories. Awards & Grants British Academy/Leverhulme Small Research Grant (2020) Academy of Marketing Early Career Grant (2017) Henley Business School Postgraduate Studentship (2013) Professional Engagement Member of the Academy of Marketing , Royal Society of Arts , and British Academy of Management . Elected committee roles include BAM Marketing & Retail Group and Worshipful Company of Marketors' Awards Committee. She also serves as External Examiner for the University of Kent's Masters in Philanthropy program.
Palitha Konara is Professor of International Business and Strategy at Essex Business School (EBS), University of Essex, where he serves as Director of the Centre for Research on Entrepreneurship, Innovation Management and Internationalisation (REIMI). His academic credentials include a PhD from York Management School, an MRes in International Business from Lancaster University, an MBA in Banking/Finance, and engineering degrees. He brings significant corporate experience from Sri Lanka's insurance and telecommunications sectors. His research examines: Multinational enterprises' foreign market entry strategies and location decisions Corporate political activities and institutional influences Subsidiary performance optimization and divestment dynamics Cross-cultural joint ventures and innovation in global contexts Digital transformation impacts on international retail operations His publications analyze patterns in foreign direct investment, institutional distance effects, and innovation in subsidiaries. Recent work explores digitalization's sector-specific impacts, cultural mediation in alliances, and post-divestment performance. Articles frequently employ institutional theory and configurational analysis across diverse geographic contexts. Awards: Danny Van Den Bulcke Prize (EIBA Conference Best Paper Award) Research Leadership: Co-Investigator for ESRC Centre for Inclusive Trade Policy (CITP). Secured funding from Welsh Government (FDI impact in Wales), UK Department for International Trade (foreign disinvestment), and Foreign Office (UK-China economic exposure). Supervises doctoral candidates in entrepreneurship and business administration. Professional Recognition: Fellow of Higher Education Academy, Chartered Institute of Marketing (CIM), Chartered Institute of Management Accountants (CIMA), and Chartered Insurance Institute (CII).
Dr. Husni Kharouf holds a prominent academic role as Associate Dean for Undergraduate Studies, Reader in Marketing, and Undergraduate Marketing Programme Lead at Oxford Brookes Business School. He possesses a PhD, MBA (SFHEA), and BA, combining strategic academic leadership with research expertise in marketing and business operations. His research focuses on trust dynamics in organizational relationships, customer engagement, and the application of signaling theory to trust recovery. Methodologically, he emphasizes quantitative approaches like structural equation modeling. Key areas include green innovation’s impact on employee retention, omnichannel retail experiences, and service recovery strategies. Publications appear in top-tier journals such as European Journal of Marketing , Journal of Business Research , and Studies in Higher Education . His work bridges theoretical frameworks with practical applications, addressing contemporary challenges in service management and digital engagement. Professional contributions include leading Knowledge Transfer Partnership projects generating over £100k in applied research funding. He actively supervises postgraduate and undergraduate students, emphasizing collaborative academic-industry partnerships.
Brooke Emery is an Associate Professor of Marketing and serves as Dean of the School of Adult & Professional Studies and Dean of Graduate & Adult Admissions at Union University. She holds an Ed.D. and M.B.A. from Union University, and a B.A. from Rhodes College. Her research focuses on marketing strategy, consumer behavior, and integrating Christian mission into academic programs. Dr. Emery has published peer-reviewed work on topics such as student experience in online courses, customer motivation in self-design processes, and case studies in retail innovation. She teaches marketing courses and actively contributes to institutional leadership roles, emphasizing mission-driven education. Her presentations include strategies for expressing institutional mission through online business courses and accounting models for nonprofit programs. Her professional service includes leadership in adult and professional education programs, reflecting her commitment to expanding access to quality higher education.
Zbigniew Bentyn is an Assistant Professor in the Department of Logistics at the University of Economics in Poznan. His research examines international logistics systems, EU logistics networks, and sustainable supply chain solutions. He teaches courses on logistics optimization and global supply chain challenges. Bentyn's work analyzes logistics barriers, digital transformation in supply chains, and regional logistics development. His recent publications investigate cold chain resilience, cybersecurity threats, and geopolitical impacts on logistics performance across European and Eurasian contexts.
Dr. Jacob Bethem is an Associate Teaching Professor at the School of Sustainability, College of Global Futures at Arizona State University (ASU), holding a PhD in Sustainability from ASU. He combines 15+ years of teaching experience with managerial expertise in corporate retail and family restaurants, serving as a research consultant for businesses and educational institutions. Affiliations: Senior Global Futures Scientist, Global Futures Scientists and Scholars program Certifications: LEED Green Associate, TRUE Zero Waste Advisor, Sustainable Water Management Certificate His research focuses on applying sustainability principles across industries, with recent work addressing sustainability in tourism, electric vehicle fleet conversions, ethical energy decisions, and net-positive organizational transformation. Courses integrate business, science, and philosophy, emphasizing quantitative modeling, ethical frameworks, and real-world impact. Teaching spans SOS 232 (Professional Skills in Sustainability), SOS 508 (Pathways to Sustainability), and SOS 100 (Introduction to Sustainability), with active learning components.
Dr. Salma Karray is a Research Excellence Chair in Marketing Analytics and Decision Models and Professor of Marketing at Ontario Tech University’s Faculty of Business and Information Technology. Her work focuses on optimizing business performance using data analytics, AI, and operations research in areas like digital advertising, pricing, and e-commerce. She leads the Business Analytics & AI Lab and collaborates with institutions like the University of Waterloo and Toronto Metropolitan University through adjunct roles. Education: PhD and MSc (Honours Roll) from HEC Montréal, Quebec; BCom (Honours) from IHEC Carthage, Tunisia. Research Interests: Dr. Karray’s research integrates marketing analytics and AI to address challenges in retail, loyalty programs, and supply chain strategies. Her recent work explores e-commerce platform dynamics, risk-adjusted revenue models, and competitive brand strategies. Awards: Research Excellence Award (Senior Research Category) Top 2% Cited Researchers in Operations Research Advising & Grants: Secured funding from NSERC, SSHRC, FQRSC, and MITACS. Supervised students across multiple universities. Previously served as Marketing Program Director and Associate Dean at Ontario Tech. Labs & Teams: Active in the Business Analytics & AI Lab and C.L.A.I.M Lab (Computational Science).
Dr. Wei-Lin Wang is an Associate Professor of Marketing at Ontario Tech University within the Faculty of Business and Information Technology . He holds a Ph.D. in Marketing (Quantitative Empirical Focus) from McGill University and an MBA from National Taiwan University. Prior to joining Ontario Tech, he served as a Research Associate at the Medill IMC Spiegel Research Center at Northwestern University. His research focuses on product portfolio management , innovation , new product launches , customer engagement , and content marketing , with a methodological emphasis on business analytics and AI-driven insights . He is an active member of the Business Analytics & AI Research Group , which bridges computational methods with marketing and operations challenges. His work spans both B2B and consumer markets, addressing strategic questions such as optimal product line structures ( e.g., dual impacts of product variety ), digital vs. in-person engagement efficacy, and customer-employee rapport in service encounters. His research has explored applications ranging from healthcare drug diffusion to urban parking system optimization. He collaborates with industry partners through the Faculty's research initiatives, offering expertise in data-driven decision-making, predictive modeling, and customer behavior analysis. No formal advising/grant details are publicly listed in available texts.
Mehmet A. Begen is an Associate Professor of Management Science at the Ivey Business School, Western University, with cross-appointments in Statistical & Actuarial Sciences and Epidemiology & Biostatistics (Schulich School of Medicine & Dentistry). He holds a PhD and MS in Management Science from the University of British Columbia and a BS in Industrial Engineering from Middle East Technical University. His research focuses on scheduling, healthcare analytics, and operations management applications in various industries. Key roles include President of the Canadian Operational Research Society (CORS), recipient of the CORS Practice Prize, and holder of NSERC Discovery Grants. His teaching includes courses on analytical modeling, healthcare analytics, and operations research. He has advised numerous postdoctoral researchers and led projects improving healthcare systems, such as patient scheduling optimization and resource allocation in hospitals. Recent research highlights include studies on kidney donor evaluation processes, exosome applications in osteoarthritis treatment, and healthcare system benchmarking during the pandemic. His work spans over 100 publications in journals like European Journal of Operational Research and Operations Research, with practical contributions to healthcare efficiency and policy analysis.
Johan Marklund is a Professor of Production Management at Lund University, Sweden, and Deputy head of the Department of Industrial and Mechanical Sciences within the Faculty of Engineering (LTH). He holds MSc and PhD degrees from Linköping and Lund Universities respectively. His research focuses on inventory theory, supply chain management, and stochastic multi-echelon systems, contributing to UN Sustainable Development Goals through sustainable logistics solutions. Previously, he worked at the Leeds School of Business (University of Colorado, Boulder) and the Boston Consulting Group. His expertise spans operations research, with notable projects in AI-driven distribution systems and sustainable inventory control. He has supervised 7 students, including F. Malmberg and L. S. Ederfors Johansson. Key grants include an AI-driven distribution project funded by Vinnova (2024–2027). Research highlights include optimizing multi-channel inventory systems and green inventory strategies. His work often addresses real-world challenges in logistics efficiency and sustainability, with publications in top journals like Omega and European Journal of Operational Research. Awards: None explicitly listed Labs/Teams: Involved with LTH Profile Area: Food and Bio, and collaborates on inventory system modeling projects.
Andreas Norrman is a Professor of Engineering Logistics at Lund University, affiliated with the Centre for Retail Research and member of the LTH Profile Area: Food and Bio. His research focuses on supply chain management, logistics, and sustainable development goals. He has led projects on omnichannel distribution, short food supply chains, and supply chain risk management. Norrman has received multiple awards including the Emerald Highly Commended Awards and the 2025 Helsingborgs Handelsföreningen Excellens-stipendium. His recent work emphasizes change management measurement, warehouse system optimization, and legal-logistics interface analysis. Notable contributions include conceptual frameworks for defense supply chain governance and strategies for small farmers to bypass major retailers. He supervises graduate students like Carina Johnson and actively participates in interdisciplinary initiatives such as the FORCE center for food resilience. Norrman's research spans 107 publications and 10 active/completed projects, including the Urban Arena network and the Kritiska flöden commissioned study. His work addresses both theoretical advancements and practical applications in logistics innovation.
