معرفی
Dr. Sven Kuenzel is a Professor (Reader) in Marketing at the University of Greenwich Business School, leading the Centre for Communication and Consumption Research (C3ORE) and serving as Research Co-coordinator for the Marketing, Events and Tourism Department. Prior to academia, he worked as a strategic management consultant for major corporations like House of Fraser and Procter & Gamble.
His research focuses on consumer behavior, brand management, service recovery, and tourism, with a particular interest in attachment theory and social bonds in marketing contexts. He has published widely on topics ranging from crisis communication during pandemics to global brand launches and employee loyalty strategies.
Key contributions include studies on audience engagement during global disruptions, the psychological underpinnings of tourism experiences, and the application of marketing principles to complex industries like hedge funds and hospitality.
Dr. Kuenzel’s work bridges academic rigor and industry relevance, reflecting his dual background in consulting and research.
